Counseling & Therapy website guides
Every guide we've published for counseling & therapy businesses — 9 in total, newest first.
Social Media Marketing for Therapists: What Actually WorksThe therapy content that travels isn't promos or before-and-afters. It's coping-skill reels people save, myth-busts that make them feel understood, and aJune 17, 2026 · 8 min read
Social Media for Therapists: Ethical, Consistent, Hands-OffTherapists can post warm psychoeducation ethically, auto-schedule it, and let their website handle new-client conversions—no performing required.June 16, 2026 · 8 min read
Therapist Website Design: 7 Elements That Actually Convert Hesitant ClientsA therapy website converts when it does 7 things right: real therapist photos, a free-consult CTA in the hero, insurance acceptance above the fold, specialty service pages, warm bio copy, a real FAQ, and client testimonials. Here's the conversion anatomy behind each element.May 14, 2026 · 8 min read
How to Get More Therapy Clients: Why a Website Outperforms Directories Over TimeEvery ranking page pushes directories like Psychology Today ($29.95/month). Here's the cost-of-ownership math and why specialty service pages you own outperform listings you rent.March 14, 2026 · 8 min read
Is Google Business Profile Enough for a Therapist?Google Business Profile gets therapists in the map pack — but it can't show specialties, bios, or intake forms. Here's why GBP plus a fast owned site wins.February 5, 2026 · 8 min read
Therapist Website Checklist: 9 Elements That Convert Hesitant ClientsA therapist website checklist covering the 9 elements that move deliberating prospects to contact — real photos, free consult CTA, insurance above the fold, specialty pages, and more.January 26, 2026 · 8 min read
How Much Does a Therapist Website Cost?A therapist website costs $0–$15,000+ to build and $100–$500/year to maintain. See the full cost breakdown by tier — DIY, freelancer, agency, and done-for-you.December 16, 2025 · 8 min read
SEO for Therapists: How to Stop Renting Rankings and Own Your Google VisibilityMost therapists rank because Psychology Today ranks for them, not their own site. Specialty pages and GBP optimization let your practice appear twice on page 1.September 3, 2025 · 7 min read
Advertising for Therapists: What the Ethics Codes Actually Allow (and What Works Better)APA §5.05 bars soliciting testimonials for paid ads; Facebook mental health targeting creates HIPAA risk. What the ethics codes actually allow — and what fills caseloads better.July 2, 2025 · 8 min read