Updated June 2026
A professional remodeler website costs $0–$5,000+ upfront plus ongoing monthly fees. DIY builders run $15–$40/month with no upfront cost. Freelancers charge $800–$3,000 once. Agencies bill $3,000–$10,000 or more. GrowLocal builds and hosts a remodeler site for a flat monthly subscription — no upfront design fee, no surprise invoices. Domain registration ($10–$20/year) is the only add-on you need.
This is based on GrowLocal's proprietary research into top-ranking local business websites.
Below: a full cost breakdown by tier, what actually drives price for remodeling businesses specifically, and what each option delivers — or doesn't.
What does a remodeler website actually cost?
| Option | Upfront | Monthly | Who it's for |
|---|---|---|---|
| DIY (Wix, Squarespace, Weebly) | $0 | $15–$40 | Owners with time to learn; expect 10–20 hours to build |
| Freelancer | $800–$3,000 | $20–$60 (hosting) | One-off build; you manage it after handoff |
| Agency | $3,000–$10,000+ | $100–$300+ (retainer) | High budgets; full-service |
| GrowLocal | $0 upfront | $10–$30 | Done-for-you, included hosting, no design invoice |
"Free" website builders are not free. A Squarespace Business plan at $36/month adds up to $432/year before you've spent a dollar on photos or a domain. A freelancer's $1,500 build fee plus $30/month hosting is $1,860 in year one alone — and that's before the first revision.
Why do remodeler websites cost more than average?
Most local trades need a five-page site with basic contact info. Remodeling is different. The purchase decision is a $15,000–$250,000 commitment. Buyers research for weeks. They need evidence, not just a phone number.
That drives cost in two ways:
- Gallery size. The strongest remodeler websites we analyzed use real before/after project photos across kitchen, bath, whole-home, and addition work. Organizing that photo library takes real build effort.
- Service sub-pages. Kitchen, bathroom, whole-home, additions, basement finishing — each deserves its own page. A freelancer at $150/page turns a simple site into an $1,800+ project fast.
- Trust architecture. In the competitor research behind our platform, every top-ranked remodeling site displays its state contractor license number verbatim, a review score with count, a workmanship guarantee, and a founding year. Building and placing all of these correctly adds hours.
- Process section. This category rewards a "How It Works" section — homeowners want to understand what they're buying before they call. That's a design and copy investment.
An agency charges $5,000–$10,000 because building a remodeling site right takes 25–50 hours of design, copywriting, photography organization, and QA. A freelancer charges less but delivers a thinner result. A DIY builder lets you control costs but steals a month of evenings.
What does the monthly cost cover?
This is where remodelers get surprised. Upfront price is only half the story.
Hosting. A remodeling site gets real traffic — photo-heavy gallery pages, multiple service sub-pages. A shared hosting plan at $5/month will crawl under that load. Managed hosting that keeps pages loading in under two seconds runs $20–$60/month on its own.
Speed matters more for remodeling than most trades. Homeowners researching a $40,000 kitchen project do careful comparisons. A slow site doesn't just hurt rankings — it loses the comparison. A site that loads in 1 second converts at 3× the rate of one that loads in 5 seconds, based on analysis of over 100 million page views (Portent, 2022).
Domain. Expect $10–$20/year from any registrar. GrowLocal does not bundle domain registration — you keep ownership of it.
Maintenance. A WordPress site built by a freelancer needs security updates, plugin compatibility patches, and occasional speed audits. DIY builders handle updates for you but lock you into their platform. Static sites (like GrowLocal's) have near-zero maintenance overhead.
Key takeaway: The best-performing remodeling sites we analyzed don't just have a website — they use it as a trust machine. Every top-ranked remodeling competitor displays its state contractor license number on the page, has a named photo gallery, and shows a review score with a count. The sites that skip these elements don't rank. Build cost estimates should include the time to set these up, not just the pages themselves.
What does GrowLocal include at its actual price?
GrowLocal builds your site and hosts it for $10–$30/month. No upfront design fee. No "now you're on your own" handoff.
What's included:
- Done-for-you build. A remodeling-specific layout covering your services, gallery, process, testimonials, FAQ, and contact sections. You don't spend evenings in a page editor.
- Quote/contact form. The remodeling category's primary conversion is a consultation request — not a purchase button. GrowLocal's contact form handles this. Homeowners fill it out; you get the lead.
- Manual testimonials. You supply real review text and client names. We display them. (GrowLocal does not integrate live Google reviews — if automated review display is critical to your workflow, that's worth knowing upfront.)
- Gallery section. Your real project photos, organized. This is non-negotiable in remodeling.
- Service pages. Kitchen, bath, additions, whole-home — each as a dedicated page with its own SEO metadata.
- Fast static hosting. Pages load in under a second. No plugin bloat. No WordPress maintenance window.
- SEO fundamentals. Page titles, meta descriptions, sitemap, mobile-fast delivery. Not an SEO agency — but the technical foundation that makes ranking possible.
- Updates. Need to change a testimonial or add a new project photo? That's a support request, not a $200 freelancer invoice.
For remodeling businesses competing on project quality and trust, GrowLocal's static-site approach handles what actually wins jobs: fast load times, gallery-first layout, license display, and a consultation form.
What GrowLocal does not include: online scheduling (remodeling businesses don't need appointment booking — they need consultation intake), live chat, e-commerce, or client portals. If your workflow requires a specific booking platform integration, GrowLocal is not the right fit.
How does remodeling website cost compare to other home services?
Remodeling sits at the high end of home-services website cost — not because the technology is harder, but because the evidence bar is higher.
- Painting — see painting website costs — simpler trust architecture, lower gallery depth requirement. Usually $500–$2,000 for a freelancer build.
- Roofing — roofing website costs are similar to remodeling. Emergency search intent adds a different conversion wrinkle.
- General contracting — general contractor websites share most of remodeling's requirements but often serve B2B as well as homeowner audiences.
Across our research into top-ranking local business websites, pricing transparency is rare in home services — 92% of local business websites hide pricing entirely, directing visitors to a quote form instead. Remodeling is no exception. You don't need to publish a price list. You need a fast consultation request form with a 24-hour response promise.
See websites for all home service trades for a full overview of what each trade needs and why.
How to win big projects from your website before it costs you jobs
We published a deeper piece on this: how remodeler websites win big projects. Cost is only half the picture. The other half is what the site does when a homeowner lands at 9pm comparing three contractors. Based on the competitor research behind our platform: show your license number, a real review score, real project photos with locations, and make the consultation form the only action on the page.
Frequently Asked Questions About Remodeler Website Costs
How much does a remodeler website cost per year?
Total first-year cost ranges from roughly $200 (DIY builder at $15/month + domain) to $12,000+ (agency build plus retainer). A freelancer-built site typically runs $2,000–$4,000 in year one when you include hosting, domain, and one round of revisions. GrowLocal runs $120–$360/year depending on your feature set, with no upfront build fee.
Is a DIY website builder good enough for a remodeling business?
It can be, but there's a real time cost. A remodeling site done right — real project galleries, service sub-pages, trust signals, working contact form — takes 15–30 hours in Wix or Squarespace. Many owners start and abandon the project, leaving an unfinished placeholder live. If you have the time, a DIY builder at $15–$40/month is the cheapest option. If you don't, a done-for-you platform pays for itself in hours saved.
Do I need to pay for SEO on top of my remodeling website?
SEO fundamentals (page titles, meta descriptions, fast loading, mobile-friendly) should be included in any professional build. Paid SEO services — link building, content marketing, citation audits — are separate and optional. For most local remodelers, getting the fundamentals right and building reviews consistently outperforms paying an SEO agency $1,000/month before you have a competitive site.
Why does pricing vary so much between freelancers?
Freelancer pricing reflects skill level, location, and scope. A recent graduate charges $400 for a template site. An experienced designer who has built remodeling sites before charges $3,000 because they know what trust signals to include, how to organize the gallery, and how to write service-page copy that converts. In the competitor research behind our platform, every top-ranked remodeling site displays its state contractor license number verbatim — a detail a cheap template build often skips entirely.
What ongoing costs should I budget for after my site launches?
Budget $15–$60/month for hosting (depending on platform), $10–$20/year for domain renewal, and occasional maintenance. With WordPress or a freelancer-built site, add $100–$300/year for plugin updates, security patches, and minor fixes. Done-for-you platforms like GrowLocal bundle hosting and maintenance into the monthly subscription.
Does GrowLocal offer online booking for remodeling consultations?
GrowLocal includes a quote/contact form — homeowners submit their project details, and you follow up by phone or email. GrowLocal does not integrate with scheduling platforms for live appointment booking. For remodeling businesses, the consultation intake workflow (form → phone call → in-home visit) is the standard funnel, so a well-configured contact form with a clear 24-hour response promise covers the conversion step.
What's the cheapest way to get a professional remodeling website?
A done-for-you platform like GrowLocal ($10–$30/month, no upfront fee) or a DIY builder if you're willing to invest 20+ hours. The DIY path is cheaper per month but costs real time. The "free" tier of any builder is not viable — it puts the builder's branding on your domain and limits form functionality.
How do I know if my current website is costing me jobs?
Check three things: (1) Does your state contractor license number appear on the page? Across our research into top-ranking remodeling sites, this appears on every competitor — missing it is a trust disqualifier. (2) Is your gallery showing real project photos with locations? (3) Does your contact form work on mobile? If any answer is no, your site is probably handing jobs to a competitor.